Selected Work
Cars24 · Marketing & content design
CarInfo Content & Design Strategy
A repeatable content system that helped move our social metrics and overall app-download taps from 139 to 1,560 and conversion from 1% to 4%.
App-download taps conversion jumped 1% → 4%
View on Behance →ixigo · Design System
ixigo Mailer Design System
Building a robust email design system was one of my projects during my tenure at ixigo. It boosted the overall conversion 4x to about 18% email CTR.
4.2% to 18% email CTR
View on Behance →AI Videos
AI Performance Ads
Performance creative production was slow and hard to scale. A faster production workflow delivering 5-7% CTR and saving about seven hours per creative.
5-7% CTR · about seven hours saved per creative
View on Behance →
Builds
Writing
How to find problems to solve?
Most founders don't fail at building. They fail at finding.
You've already been beating imposter syndrome
You just didn't know that's what it was called.
The honest truth about certainity
Certainty was never real. it was just the world moving slow enough to feel that way.
What does ownership actually mean?
Real ownership isn't about having your name on something. It's about what you do when things go wrong and nobody's watching.
All writing →Blog →About
Work history
- Aug 2025 - present
Cars24 · Lead Designer, Marketing & Content
- May 2025 - Aug 2025
Stable Money · Generalist Designer
- Feb 2023 - May 2025
ixigo · Senior Visual Designer
- Sep 2020 - Feb 2023
Inshorts · Marketing Designer
Get updates when I ship something new
I send a short note when I ship a new product or open early access, or whenever I have a thought.
Discuss a role
Hiring for a senior marketing design role, or want the longer version of any project here? Email is the fastest way to reach me.